Archive for July 7, 2015
Top Social Video Ad Metrics, December 2014 [CHART]
Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.
Read MoreSocial Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
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