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Archive for July 6, 2015

Top Audience Targeting Types For Branding, May 2015 [CHART]

By David Erickson | July 6, 2015

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

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Top 500 Advertisers' Hispanic Media Spending, 2010-2014 [CHART]

By David Erickson | July 6, 2015

The top 500 US advertisers allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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