Why People Download Mobile Apps, May 2015 [CHART]

Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps, details Google [PDF] in a study conducted with Ipsos MediaCT. But downloads don’t necessarily equate to usage, as 1 in 4 installed smartphone apps are never used, according to the research.

The survey was conducted in September 2014 among 8,470 respondents aged 18-64. Read the rest at MarketingCharts.