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Social TV Engagement Rates By Show Type, May 2015 [CHART]

By David Erickson | July 2, 2015

Social TV Engagement Rates By Show Type, May 2015 [CHART]

Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report from ShareThis. The study finds that this sharing also leads to TV tune-in, as users who click on shared content about TV series show an above-average inclination to convert to viewers.

Social sharing about TV shows differs widely by genre, ranging from a low of 8.6% of viewers sharing content about crime shows to a high of 47.1% sharing about reality/variety shows. The timing of sharing also varies: while comedy, crime, music and reality/variety viewers are most likely to share during a show as opposed to before or after it, social buzz surrounding drama and sci-fi shows actually decreases during broadcast before spiking post-airing. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Social Sharing, Social Television, Video Marketing and tagged Broadcast Television, Cable Television, Comedy, Crime Shows, Entertainment Marketing, Music Marketing, Reality TV, Science Fiction, Streaming Video, Television, Television Drama, Television Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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