Archive for July 1, 2015
Facebook Exchange CTRs vs Facebook Custom Audiences CTRs, January-December 2014 [CHART]
In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. just 0.12% for FBX.
Read MoreB2B Marketers' Struggles With Content, March 2015 [CHART]
Among B2B marketers in North America, nearly four in 10 said it was difficult or somewhat difficult to come up with ideas for content marketing.
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