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Archive for July 2015

Customer Service Satisfaction By Communications Channel, June 2015 [CHART]

By David Erickson | July 31, 2015

American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations.

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Most Reputable Brands Among US LGBT Consumers, June 2015 [CHART]

By David Erickson | July 31, 2015

Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.

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Most Influential Types Of Retailer Website Content, June 2015 [CHART]

By David Erickson | July 30, 2015

Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.

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Webinar Registration Benchmarks, 2013-2014 [CHART]

By David Erickson | July 30, 2015

The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars,

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Millennials' Top Sources Of Health Information, June 2015 [CHART]

By David Erickson | July 29, 2015

Parents are the top source of health information for teen Millennials (13-18), 55% of whom say they get ‘a lot’ of health information from them.

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Where People Find Mobile Videos, June 2015 [CHART]

By David Erickson | July 29, 2015

Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.

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Effects On Consumers Of Corporate Social Responsibility Efforts, June 2015 [CHART]

By David Erickson | July 28, 2015

Some 47% of consumers surveyed across 9 countries say that they’ve told friends or family about a company’s corporate social responsibility efforts at some point in the past year.

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Global Daily Media Consumption Time, 2010-2017 [CHART]

By David Erickson | July 28, 2015

Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day,

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Internet-Connected TV Market Penetration & Viewing, 2010-2015 [CHART]

By David Erickson | July 27, 2015

Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device.

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Marketers' Top B2C & B2B Social Channels, May 2015 {CHART]

By David Erickson | July 27, 2015

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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