Archive for June 2015
Consumer Attitudes Toward Environmental Responsibility, April 2015 [CHART]
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible.
Read MoreMost Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]
it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.
Read MoreApp Notification Opt-in Benchmarks By Industry, 2014 [CHART]
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Read MoreChannels Used To Find Local Business Information [HEATMAP]
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreFacebook Organic Reach [INFOGRAPHIC]
This infographic by Quicksprout illustrates ways you can improve your content’s organic reach in Facebook.
Read MoreBrand Awareness Of AdChoices, March 2015 [CHART]
74% were not familiar with the campaign supporting AdChoices brand awareness.
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Read MoreEssential Data Sets For Marketing Success, December 2014 [CHART]
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
Read MoreDigital Marketers Top Priorities, 2015 [CHART]
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
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