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Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]

By David Erickson | June 29, 2015

Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]

If they want their emails to make a good first impression, consumer packaged goods (CPG) brands must ensure such campaigns are mobile-optimized. When Experian Marketing Services analyzed emails sent by its consumer products and services clients in North America in Q1 2015, it found that 43% were opened on mobile phones and ereaders—equal to that on desktop. When one takes tablets into account, mobile devices accounted for 57% of total industry email opens—above the overall average of 51%.

Further results highlighted the importance of responsive email design. Post-open, recipients were still more likely to click once they got to a desktop. The larger-screen devices accounted for 60% of clicks on emails sent by the consumer products and services industry in Q1 2015, vs. 40% for mobile (31% on smartphones and ereaders, and 9% on tablets). Read the rest at eMarketer.

Posted in Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior and tagged CPG Marketing, Entertainment Marketing, Mobile Email, News Marketing, Smart Phones, Tablets, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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