Sources For Local Business Information [CHART]

The Local Search Association (LSA) asked consumers to identify the sources they use in looking for local businesses, products, or services, and rate the likelihood of using that source from 1-5, with 5 being extremely likely.

The below chart, put together by Marketing Sherpa using LSA data, shows those responses with a 5 rating. The data illustrates that, while search engines are clear leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored. Read the rest at Search Engine Land.