Financial Services Customer Experience Channel Priorities, April 2015 [CHART]

Public desktop websites are a greater priority than smartphone applications or public mobile sites when it comes to providing a consistent customer experience, details a survey of financial services and insurance industry marketers conducted by Econsultancy in association with Adobe. That makes some amount of sense, considering that the financial sector lags others in mobile share of site visits (at least in the US). Source: Econsultancy / Adobe

Read the rest at MarketingCharts.