How Millennials Use Facebook For News, February 2015 [CHART]
Despite the fact that they use Facebook for news often, millennials don’t consider this a top reason for logging on. Just 47% of respondents said this was a main reason for accessing the site.
However, once they log on, news consumption is high. Seven in 10 millennials said they regularly read or watched news stories and headlines posted by other people on Facebook, and 60% engaged with news items, headlines or story links by “liking” them—though they were a little standoffish when it came to commenting, at around one-third of respondents. More than four in 10 were also willing to share news themselves. Read the rest at eMarketer.