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Archive for June 2015

Most-Used Travel Apps, February 2015 [CHART]

By David Erickson | June 30, 2015

Map applications ranked as the No. 1 travel-related apps used by US smartphone owners when on trips, cited by 45%.

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Millennials' Top Shopping-Related Activities By Device [TABLE]

By David Erickson | June 30, 2015

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.

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Daily Time Spent With Video By Device, 2011-2015 [CHART]

By David Erickson | June 29, 2015

Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year.

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Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]

By David Erickson | June 29, 2015

43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.

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Back-To-School & Back-To-College Sales Season, July 2014 [CHART]

By David Erickson | June 26, 2015

22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.

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Back-To-School eCommerce Sales, 2011-2015 [TABLE]

By David Erickson | June 26, 2015

Back-To-Scheel eCommerce sales: US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015.

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Gamification [INFOGRAPHIC]

By David Erickson | June 25, 2015

This infographic from eLearning Industry illustrates the current state of gamification.

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TV Multitasking By Generation, April 2015 [TABLE]

By David Erickson | June 25, 2015

9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.

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Mobile Share of US Organic Search Traffic, 2013-2015 [CHART]

By David Erickson | June 24, 2015

Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1.

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The World's Most Reputable Companies, 2013-2015 [TABLE]

By David Erickson | June 24, 2015

The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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