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Archive for May 22, 2015

Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]

By David Erickson | May 22, 2015

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.

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Social Video Advertising Metrics, April 2015 [CHART]

By David Erickson | May 22, 2015

Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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