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Email CTO Rates, Q4 2014 [CHART]

By David Erickson | May 18, 2015

Email CTO Rates, Q4 2014 [CHART]

Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014, according to the latest quarterly report from Yesmail. Mobile’s click share was buoyed by a 20% year-over-year increase in click-to-open rates, from 10.3% in Q4 2013 to 12.6% in Q4 2014. Yesmail ties that result to an increase in the number of emails using responsive design, as brands exclusively using responsive design in their emails enjoyed a 40% higher mobile CTO than those who didn’t use responsive design in any of their campaigns (14.1% vs. 10.1%).

Even so, mobile CTOs continued to trail their desktop equivalents in Q4 (12.6% and 21.6%, respectively), as has been the case for some time. Nevertheless, a mobile email click returned more than double the average revenue as a desktop email click (40 cents and 19 cents, respectively). Source: Yesmail

Read the rest at MarketingCharts.

Posted in Email Marketing, Email Metrics, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Click-Through Rates, Click-To-Open Rates, Mobile Design, Mobile Email, Responsive Design

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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