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US Media Reach By Channel, March 2015 [CHART]

By David Erickson | May 11, 2015

US Media Reach By Channel, March 2015 [CHART]

Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone. On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month. Source: Nielsen

Read the rest at MarketingCharts.

Posted in Consumer Behavior, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Games, Video Marketing and tagged DVDs, Gaming Consoles, Mobile Apps, Mobile Social, Mobile Video, Radio, Smart Phones, Television

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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