Facebook appears to be the platform of choice among political web users. According to October 2014 research by ShareThis, 71.0% of US internet users said Facebook was the primary social channel they used to share content about the midterm elections. Twitter was second, with a mere 15.0%.
With every election season comes an advertising frenzy. In Q1 2015, Rocket Fuel looked at reactions to online ads specifically and found that nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a digital political ad, with 36% saying it had an effect on them voting in the election. Ad interactions, including clicks and video views, also ranked highly. Read the rest at eMarketer.