State Of B2B Marketing Data

State Of B2B Marketing Data, 2014 [CHART]

Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas – record duplication, record completeness, email deliverability, and phone connectability – determining that the overall “Health Scale Rating” of the records analyzed was “Questionable.” Read the rest at MarketingCharts.