Top US Markets By Tablet Penetration [CHART]

Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%), with Phoenix (+23% points) and Miami (+19% points) registering as the markets with the largest year-over-year gains.

Beyond Atlanta and San Francisco, other markets with high tablet penetration include:

  • Washington, DC (59%);
  • Baltimore (58%); and
  • Boston (56%).

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