Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%), with Phoenix (+23% points) and Miami (+19% points) registering as the markets with the largest year-over-year gains.
Beyond Atlanta and San Francisco, other markets with high tablet penetration include:
- Washington, DC (59%);
- Baltimore (58%); and
- Boston (56%).