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Archive for May 2015

Mobile Physicians, 2012-2015 [CHART]

By David Erickson | May 29, 2015

Among US physicians polled, 84% reported using smartphones for professional purposes.

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US Search Ad Spending By Device, 2014-2017 [CHART]

By David Erickson | May 29, 2015

eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.

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Mobile vs Desktop US Local Search Volume, 2014-2019 [CHART]

By David Erickson | May 28, 2015

BIA/Kelsey reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014.

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Most-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]

By David Erickson | May 28, 2015

86% of B2B marketers viewed analytics as being very important to marketing success.

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The Cost Of Social Customer Service [INFOGRAPHIC]

By David Erickson | May 27, 2015

This infographic illustrates the costs of neglecting social customer service.

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State Of The Internet, 2015 [MARY MEEKER PRESENTATION]

By David Erickson | May 27, 2015
Mary Meeker - State of the Internet, 2015

Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.

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Number Of Podcasts People Listen To Weekly, February 2015 [CHART]

By David Erickson | May 27, 2015

Weekly podcast listeners—estimated at approximately 27 million people—listened to an average of six podcasts per week.

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Primary Podcast Listening Device, 2014 vs 2015 [CHART]

By David Erickson | May 26, 2015

Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.

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How People Use Mobile Payments, May 2015 [CHART]

By David Erickson | May 26, 2015

Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.

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Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]

By David Erickson | May 22, 2015

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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