Archive for May 2015
Mobile Physicians, 2012-2015 [CHART]
Among US physicians polled, 84% reported using smartphones for professional purposes.
Read MoreUS Search Ad Spending By Device, 2014-2017 [CHART]
eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.
Read MoreMobile vs Desktop US Local Search Volume, 2014-2019 [CHART]
BIA/Kelsey reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014.
Read MoreMost-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]
86% of B2B marketers viewed analytics as being very important to marketing success.
Read MoreThe Cost Of Social Customer Service [INFOGRAPHIC]
This infographic illustrates the costs of neglecting social customer service.
Read MoreState Of The Internet, 2015 [MARY MEEKER PRESENTATION]
Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.
Read MoreNumber Of Podcasts People Listen To Weekly, February 2015 [CHART]
Weekly podcast listeners—estimated at approximately 27 million people—listened to an average of six podcasts per week.
Read MorePrimary Podcast Listening Device, 2014 vs 2015 [CHART]
Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.
Read MoreHow People Use Mobile Payments, May 2015 [CHART]
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.
Read MoreBarriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
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