Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts. Similarly, around two-thirds said the ability to share email content seamlessly across silos and channels and technology that enabled real-time, cross-channel email insights would have the greatest impact.
There’s a human aspect to meeting the need for a single customer view, as well. Six in 10 digital marketers said having a CMO who valued integrating email with other channels would have the biggest effect on email marketing efforts. Read the rest at eMarketer.