The event doesn’t end once the final session is over. Social media marketers focused on reliving highlights of the experience and leveraged influencers. More than four in 10 provided a summary of event content, while 36% focused on the future, promoting their next events. Here, Facebook returned to the top spot for most effective social network, with YouTube and Twitter at No. 2 and No. 3.
November 2014 research by Regalix found that among business-to-business (B2B) marketing executives in North America, social media was used most during events, cited by 91% of respondents, while 79% used the channel for pre-event promotion and 52% for post-event efforts. Overall, 87% of B2Bs used social media to promote events—the third most popular channel—and it ranked as the second most effective channel for event promotion, tying with websites at 68% of respondents. Read the rest at eMarketer.