April 2015 - e-Strategy Trends

CHART: US population by age group and and gender.

Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types.

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.

Even as mobile and social news habits evolve, legacy platforms have by no means been abandoned, though some are faring better than others.

At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers.

This infographic by WhoIsHostingThis takes a look at Facebook moderators and what they do.

This infographic from Sumall illustrates some of the details of Google’s mobile search algorithm change that favors mobile-friendly websites for mobile search visibility.