YouTube ranks highly among teens for usage. In October 2014 research by My.com, 35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook, and by just 2 percentage points.
YouTubers’ sway and the platform’s popularity among teens are in line with newer video consumption habits. Fully 96% of Defy Media respondents ages 13 to 17 said they watched online video via YouTube, social media and the like—higher than the response rate for all other types of TV and digital video content studied. Read the rest at eMarketer.