March 24, 2015 - e-Strategy Trends

Just 10% of marketers and 8% of agencies had tied together customer data across channels, tools and databases.

Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.

Archive for March 24, 2015

Extent To Which Marketers Use Data To Optimize Customer Experience, December 2014 [CHART]

Benefits Of Customer Experience Optimization, December 2014 [TABLE]