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Archive for March 24, 2015

Extent To Which Marketers Use Data To Optimize Customer Experience, December 2014 [CHART]

By David Erickson | March 24, 2015

Just 10% of marketers and 8% of agencies had tied together customer data across channels, tools and databases.

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Benefits Of Customer Experience Optimization, December 2014 [TABLE]

By David Erickson | March 24, 2015

Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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