Business-to-business (B2B) content marketers may need an intro to mobile, based on January 2015 polling by Regalix, which found that mobile played a minimal role in such marketing efforts. Among B2B marketing executives worldwide, just one-third used mobile to distribute content. This trailed every other channel by a long shot.
But even if they are executing mobile marketing, B2B content marketers aren’t likely to be following a plan. Just over one-fifth (21%) of respondents had an exclusive mobile content marketing strategy—meaning nearly 80% left mobile out in the cold. Read the rest at eMarketer.