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Social Channels Use to Share vs Engage With Travel Content, September 2014 [CHART]

By David Erickson | March 17, 2015

Social Channels Use to Share vs Engage With Travel Content, September 2014 [CHART]

Research supports the idea that consumers are interested in interacting with travel brands via Facebook. According to Adobe Digital Index data released in late January 2015, global social engagement with travel industry brand posts on Facebook was 3.5% in Q4 2014—the second-highest out of the sectors studied. This trailed only retail (4.2%) and led tech (2.9%), media (2.4%) and finance (2.4%). In addition, data from Shareablee showed that the number of unique visitors who engaged with US Facebook brand pages totaled 25,200 in September 2014, up 13.5% over six months.

Facebook is the social network of choice among travelers for sharing and engaging with industry content, too, according to September 2014 polling by ShareThis. Nearly seven in 10 travel content shares occurred on Facebook, vs. just 11% for second-place Twitter. At the same time, 53% of engagements, or clickbacks, by travel planners were via Facebook, compared with 14% for Pinterest, the second-highest response. Read the rest at eMarketer.

Posted in Blog Marketing, Consumer Behavior, Email Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing, Visual Communications and tagged Blogger, Blogging, Dark Social, Email Sharing, Engagement, Facebook, Pinterest, Travel Marketing, Tumblr, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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