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Archive for March 16, 2015

US Retailers Paid Search Metric Growth For Text vs Product Ads, Q4 2014 [CHART]

By David Erickson | March 16, 2015

US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.

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Retailer Search Ad Click Share By Search Engine, Q4 2014 [CHART]

By David Erickson | March 16, 2015

Retail advertisers took spending on Product Listing Ads (PLAs) to another level at the end of 2014.

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Terms That Best Describe Native Advertising, Q4 2014 [CHART]

By David Erickson | March 16, 2015

Two-thirds of Association of National Advertisers respondents agreed that native advertising needed clear disclosure, while just 13% disagreed.

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Importance Of Select Native Ad Components, Q4 2014 [CHART]

By David Erickson | March 16, 2015

BI Intelligence forecast that US native ad spending would rise by 35.4% in 2015, to $10.7 billion.

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Top 7 Reasons For Time-Shifting TV, March 2015 [CHART]

By David Erickson | March 16, 2015

TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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