Global Average Ad Spending Per Capita In 2014 [CHART]

Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and India ($5), such that per capita spending in the US appears to be 16 times larger than in China. The report also finds that TV continues to capture the largest share (43%) of ad dollars in the US, while Australia leads in digital ad spend per internet user, a measure that has risen quickly in the US. Source: Strategy Analytics

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