The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion, according to MPA – The Association of Magazine Media. And the research revealed a shift in magazine content consumption habits last year—one not just away from print. The traditional print and digital edition magazine audience—digital meaning an electronic reproduction of the magazine, such as an app version that looks just like the magazine but in electronic format—saw a big drop in share, from 70% to 63%.
US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014, eMarketer estimates. Growth will remain similar through 2018, boosted by increases in digital spending. Ad spending on digital platforms, which includes mobile devices, will near $4 billion in 2015, up 5.1% year over year, for a share of 20.8%. Between 2015 and 2018, we expect advertisers to increase spending on digital magazine ads by $380 million, vs. a rise of just $180 million for print placements; however, digital will still grab less than one-quarter of total magazine ad spend in the US by the end of our forecast period. Read the rest at eMarketer.