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Archive for March 11, 2015

Primary Attitude Toward Mobile Banking, 2010-2014 [CHART]

By David Erickson | March 11, 2015

For the first time in 2016, eMarketer expects the majority (51.2%) of adult mobile phone users in the US to use mobile banking.

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US Magazine Ad Spending By Segment, 2013-2018 [TABLE]

By David Erickson | March 11, 2015

US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014.

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US Magazine Audience Share By Platform, 2013 vs 2014 [CHART]

By David Erickson | March 11, 2015

The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion.

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In-View Online Video Ad Views By Completion Level, Q4 2014 [CHART]

By David Erickson | March 11, 2015

As viewability rates experienced a strong increase in Q4 2014, US video ad completion rates while in-view did, too, rising 6 percentage points from Q3 2014 to 26.0%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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