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Archive for March 10, 2015

In-View Online Display & Video Ads, Q4 2014 [CHART]

By David Erickson | March 10, 2015

The percentage of US online video ads that were in-view that quarter reached 39.0%, a 9-percentage-point quarter-over-quarter increase.

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Factors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]

By David Erickson | March 10, 2015

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.

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Trust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]

By David Erickson | March 10, 2015

While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.

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Biggest Online Technology Challenges, January 2015 [CHART]

By David Erickson | March 10, 2015

According to executives worldwide, security concerns were the biggest digital technology challenges, cited by 51%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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