March 10, 2015 - e-Strategy Trends

The percentage of US online video ads that were in-view that quarter reached 39.0%, a 9-percentage-point quarter-over-quarter increase.

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.

While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.

According to executives worldwide, security concerns were the biggest digital technology challenges, cited by 51%.

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