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Archive for March 9, 2015

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

By David Erickson | March 9, 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

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Importance Of Buying Programmatic TV Ads & Video Ads, February 2015 [CHART]

By David Erickson | March 9, 2015

67.1% purchased video programmatically, vs. 23.5% who said the same about TV.

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State Of Programmatic Ad Spending Now & In 12 Months, February 2015 [TABLE]

By David Erickson | March 9, 2015

Only 15% of US senior ad buyers reported using programmatic for TV ads.

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Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

By David Erickson | March 9, 2015

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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