It’s become more important than ever for apps to clearly state how they will use consumers’ data, based on a Q3 2014 study by On Device Research for Mobile Entertainment Forum (MEF) and AVG.
Nearly two-thirds of mobile media users polled worldwide said it was important to know that a mobile app was collecting or sharing their personal information. This was up 14 percentage points in just one year. Even more, the portion of respondents who felt transparency was “extremely” important leapt significantly year over year, from 42% in 2013 to 52% in 2014. Read the rest at eMarketer.