March 5, 2015 - e-Strategy Trends

Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

27% of marketing execs worldwide said customer experience and engagement was a leading area where their companies needed to develop skills.

Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.

It’s become more important than ever for apps to clearly state how they will use consumers’ data.

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