Cord-cutting is still more hype than reality, but will standalone streaming services offered by premium channels such as HBO and Starz change this? Based on November 2014 polling by HUB Research, these offerings shouldn’t drive an influx in cord-cutting.
There’s no denying that US TV viewers love their premium channels. Among those with a pay TV subscription—89% of respondents—42% had an HBO subscription and 29% got Showtime from their TV provider. Both Starz and Encore were each used by about one-quarter, while around one-fifth had Cinemax.
Viewers also showed high interest in subscribing to premium channels online without having a pay TV subscription to that network through a cable or satellite provider. Fully 64% were interested, with about one-third of that group “very” interested. Read the rest at eMarketer.