Mobile Users' In-Store Activities, February 2015 [CHART]

40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups, 20-29-year-olds are the most likely (49%) to report regularly comparing prices using their mobile phones, with the 15-19 and 30-39 age brackets not far behind, each at 45%. Within the US, 37% of respondents claimed to compare prices in-store, slightly behind the global average. Other mobile in-store activities reported by at least one-quarter of respondents included contacting friends or family for advice (40%), taking pictures of products (36%), taking pictures of ads (29%), scanning barcodes or QR codes (28%). More than 1 in 5 claimed to regularly buy products through an app (23%) or website (22%) while in-store. Source: GfK [PDF]

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