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Archive for March 3, 2015

Consumers' Top Luxury Brands, February 2015 [TABLE]

By David Erickson | March 3, 2015

Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.

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Share Of Video Ad Views By Device, 2013 vs 2014 [CHART]

By David Erickson | March 3, 2015

Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.

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Mobile Users' In-Store Activities, February 2015 [CHART]

By David Erickson | March 3, 2015

40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.

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B2B Buyers Top Purchase Decision Risks, February 2015 [CHART]

By David Erickson | March 3, 2015

More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk.

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Social Media Marketing Impact & Spend, February 2015 [CHART]

By David Erickson | March 3, 2015

Spending on social media continues to look up even as CMOs still struggle to prove its impact.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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