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Archive for March 2, 2015

US Text Messaging Revenues, 2014-2018 [CHART]

By David Erickson | March 2, 2015

Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.

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Global Text Message Traffic By Region, 2004-2014 [TABLE]

By David Erickson | March 2, 2015

Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.

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Marketing Spend As Percentage Of Revenues, 2012-2015 [TABLE]

By David Erickson | March 2, 2015

B2B marketers trail their B2C counterparts in total marketing budget.

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2015 B2B Marketing Budget Allocations [CHART]

By David Erickson | March 2, 2015

Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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