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Archive for March 2015

Consumers Whose Doctor Uses An Electronic Health Records System By Generation, August 2014 [CHART]

By David Erickson | March 31, 2015

63% of Millennials said they would provide their health data to their doctors via wearables or Wi-Fi so that they could monitor their well-being.

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Health Technologies That Interest Millennials, January 2015 [CHART]

By David Erickson | March 31, 2015

US 18- to 34-year-olds wanted to use various digital methods throughout the healthcare experience.

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B2B Marketing Channel Mix Selection Criteria, March 2015 [CHART]

By David Erickson | March 30, 2015

Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process.

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US Population Distribution By Race, 2014 vs 2060 [CHART]

By David Erickson | March 30, 2015

Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population in number.

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Online Form Conversion Rates By Type, March 2015 [CHART]

By David Erickson | March 27, 2015

Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.

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Young Millennials' Social Media Use, March 2015 [CHART]

By David Erickson | March 27, 2015

Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.

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Attribution Models Used By B2B & B2C Marketers, November 2014 [CHART]

By David Erickson | March 26, 2015

33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.

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Channels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]

By David Erickson | March 26, 2015

33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.

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Types Of TV & Online Video Watched By Young Millennials, November 2014 [CHART]

By David Erickson | March 25, 2015

35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.

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Influence Of YouTube vs TV/Movie Stars, November 2014 [CHART]

By David Erickson | March 25, 2015

54% of US teen internet users followed YouTubers on social platforms.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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