Archive for February 2015
US Pinterest Users & Penetration, 2013-2019 [TABLE]
Pinterest’s US users will reach 47.1 million in 2015, up 11.4% year over year.
Read MoreAge At Which Parents Will Buy Their Kids A Mobile Phone, December 2014 [CHART]
Turning 12 or 13 years old used to mean entering the Awkward Years. Now, it means entering the mobile world.
Read MoreHow B2B Marketers Ensure Messaging Consistency, December 2014 [CHART]
B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.
Read MorePrevalence Of B2B Message Development Processes, December 2014 [CHART]
Fewer than three in 10 B2B marketers followed a well-established message development process for marketing campaigns and sales content development.
Read MorePreferred Platforms For Mobile App Development, November 2014 [CHART]
While Android remained the most-used platform, iOS was expected to see a big jump in app development.
Read MoreMobile App Monetization Models, 2013 vs 2014 [CHART]
In-app advertising models grew in popularity between November 2013 and November 2014.
Read MoreAverage Monthly Mobile App Opens, 2012-2014 [TABLE]
Nearly 93% of US smartphone users and over 90% of tablet users will install at least one mobile app on such devices this year.
Read MoreTop Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Read MoreMeasures By Which B2B Marketers Are Judged, February 2015 [CHART]
B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.
Read MoreCustomer Satisfaction With the Retail, 2013 vs 2014 [CHART]
Customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved.
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