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Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

By David Erickson | February 27, 2015

Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

The most effective tactic for executing email list growth was one of the easiest, too: 43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult. Content downloads were the second most effective tactics for increasing email list size, close behind at 42%.

On the flipside, social media sharing was the most difficult tactic for executing email list growth, at 40%, This makes the 29% who said it was effective look impressive, especially considering it trailed least-difficult upcoming events in the effectiveness category by just 1 percentage point. Paid search campaigns were the second most difficult, cited by a close 39%.

Nearly half of Ascend2’s respondents said increasing email list size was a top objective for the year ahead; however, results from November 2014 polling by Salesforce Marketing Cloud indicated that what happens after consumers sign up is more important. Here, just 21% of marketers worldwide looked at list growth rate to measure email marketing success. Clickthrough rate (47%), conversion rate (43%) and click-to-open rate (38%) were at the top of the list, and unsubscribe rate was even more important, at 23%. Read the rest at eMarketer.

Posted in Advertising, Content Marketing, eCommerce, Email Marketing, Event Marketing, Online Behavior, Search Engine Advertising, Search Engine Marketing, Social Media Marketing, Social Sharing, Website Marketing and tagged Lead Magnets, List Growth, Tactics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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