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Archive for February 27, 2015

Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

By David Erickson | February 27, 2015

43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.

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Top Obstacles To Email List Growth, January 2015 [CHART]

By David Erickson | February 27, 2015

Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.

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Marketing Budget Changes, 2012-2015 [CHART]

By David Erickson | February 27, 2015

American CMOs are more optimistic about the economy than they have been in years, and with that optimism comes renewed enthusiasm for marketing budgets.

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B2B Buyers’ Top Frustrations With Vendors, February 2015 [CHART]

By David Erickson | February 27, 2015

Business buyers report receiving an average of 64 approaches from salespeople every week.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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