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Archive for February 26, 2015

Share Of Marketing Budgets Spent On Analytics, February 2015 [CHART]

By David Erickson | February 26, 2015

US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections.

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Most Valuable Aspects Of Video Advertising For Agencies, February 2015 [CHART]

By David Erickson | February 26, 2015

More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.

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Frequency With Which Clients Engage With SBOs Via Website, November 2014 [CHART]

By David Erickson | February 26, 2015

One-third of SBOs said new or existing clients engaged with them through their websites at least daily.

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SMBs' Satisfaction With Volume Of New Clients Gained Online, November 2014 [CHART]

By David Erickson | February 26, 2015

Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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