Archive for February 24, 2015
How B2B Marketers Ensure Messaging Consistency, December 2014 [CHART]
B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.
Read MorePrevalence Of B2B Message Development Processes, December 2014 [CHART]
Fewer than three in 10 B2B marketers followed a well-established message development process for marketing campaigns and sales content development.
Read MorePreferred Platforms For Mobile App Development, November 2014 [CHART]
While Android remained the most-used platform, iOS was expected to see a big jump in app development.
Read MoreMobile App Monetization Models, 2013 vs 2014 [CHART]
In-app advertising models grew in popularity between November 2013 and November 2014.
Read MoreAverage Monthly Mobile App Opens, 2012-2014 [TABLE]
Nearly 93% of US smartphone users and over 90% of tablet users will install at least one mobile app on such devices this year.
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