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Archive for February 24, 2015

How B2B Marketers Ensure Messaging Consistency, December 2014 [CHART]

By David Erickson | February 24, 2015

B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.

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Prevalence Of B2B Message Development Processes, December 2014 [CHART]

By David Erickson | February 24, 2015

Fewer than three in 10 B2B marketers followed a well-established message development process for marketing campaigns and sales content development.

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Preferred Platforms For Mobile App Development, November 2014 [CHART]

By David Erickson | February 24, 2015

While Android remained the most-used platform, iOS was expected to see a big jump in app development.

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Mobile App Monetization Models, 2013 vs 2014 [CHART]

By David Erickson | February 24, 2015

In-app advertising models grew in popularity between November 2013 and November 2014.

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Average Monthly Mobile App Opens, 2012-2014 [TABLE]

By David Erickson | February 24, 2015

Nearly 93% of US smartphone users and over 90% of tablet users will install at least one mobile app on such devices this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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