Best Social Channels For Distributing B2B Content, August 2014 [TABLE]
LinkedIn is known as a business-oriented social network, used for professional networking, job-hunting, industry content and news, and so forth. And despite newer social platforms that are more popular among the general population, LinkedIn still reigns in the business world, according to an August 2014 study by Content Marketing Institute (CMI) and MarketingProfs.
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content, the highest usage rate and 6 percentage points above second-place Twitter. Facebook, which often dominates every social ranking, came in third (84%). LinkedIn was also the most effective for content distribution, garnering 63% of responses, compared with 55% for Twitter and 32% for Facebook. Read the rest at eMarketer.