Benefits Of Marketing Automation For B2B, March 2014 [CHART]

A March 2014 study by Regalix found an overwhelming percentage of business-to-business marketers polled worldwide
 saw benefits from marketing automation in the area of improved lead management and lead nurturing, measureable results and enhanced targeting and personalization.

Further, a global survey in October 2014 of more than 
300 US marketing executives conducted by Forbes Insights and
 Turn, a provider of real-time data analytics products, 
found that marketers proactive in leveraging data-driven marketing were “three times more likely than laggards 
to report achieving competitive advantage in customer engagement/loyalty (74% vs. 24%) and almost three times more likely to have increased revenues (55% vs. 20%).”

Marketers also see benefits from marketing automation in being able to shorten the sales cycle and close deals more quickly. Read the rest at eMarketer.