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Archive for February 20, 2015

US Mobile Ad Spending, Local vs National, 2014-2019 [CHART]

By David Erickson | February 20, 2015

US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.

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Social Channels B2B Marketers Use For Professional News, August 2014 [CHART]

By David Erickson | February 20, 2015

US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.

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Best Social Channels For Distributing B2B Content, August 2014 [TABLE]

By David Erickson | February 20, 2015

Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.

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Benefits Of Marketing Automation For B2B, March 2014 [CHART]

By David Erickson | February 20, 2015

An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.

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Global Marketing Automation Software Revenues, 2014 & 2019 [CHART]

By David Erickson | February 20, 2015

Marketing automation software revenues worldwide would grow to $5.50 billion in 2019, up from $3.65 billion in 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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