Overall, mobile content revenues in the US—which include purchases of mobile goods such as ebooks, games, videos and music, but exclude ad-supported revenues and subscriptions—will total $9.82 billion in 2015, a 10.3% increase from 2014. Next year, mobile content revenues will increase another 6.3%, reaching $10.44 billion and accounting for 10.6% of all retail revenues on smartphones and tablets in the US.
Mobile content purchases on the whole are beginning to slow, which tracks user growth and consumer habits. Smartphone and tablet ownership in the US is not yet at saturation, but the days of exponential growth are certainly behind us. Read the rest at eMarketer.