Top Elements Of Effective B2B Content, February 2015 [CHART]

There have been numerous studies about B2B content marketing released of late, and a newly-released report on the topic, from Regalix, supports many of the earlier reports’ findings while adding some new insights.

The following is one of the key takeaways from the Regalix survey:

  • Virtually all respondents to the Regalix survey believe that their content marketing efforts are either somewhat (80%) or very (18%) effective, a marked departure from other studies, which have found far fewer to have that level of confidence.

Read the rest at MarketingCharts.