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Archive for February 17, 2015

Top Elements Of Effective B2B Content, February 2015 [CHART]

By David Erickson | February 17, 2015

believe that their content marketing efforts are either somewhat (80%) or very (18%) effective.

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Baby Boomers’ Spending Trends, February 2014 [TABLE]

By David Erickson | February 17, 2015

Baby Boomers on the whole report spending more than they were a year ago.

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Consumer Attitudes Toward mCommerce, February 2015 [CHART]

By David Erickson | February 17, 2015

Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.

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CPG Coupon Redemption & Savings, 2008-2014 [CHART]

By David Erickson | February 17, 2015

Consumers saved $3.6 billion from redeeming CPG coupons last year, up 2.9% from $3.5 billion the year before.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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